数据驱动：日系摄影人像图片市场深度分析，1万作品中有800张可能是赚钱的利润空间？
行业揭秘：20万办婚礼 10万都是利润？
郭先生 80年代结婚: 一千块，我旅行结婚。
林小姐 90年代结婚: 一千二那时候。买了一头牛、两头猪来贴嫁妆给我。
黄小姐 00年代结婚: 十万以内吧。
吴先生 未婚: 在广州办的线万。
上世纪70年代结婚需要三大件：手表、自行车、缝纫机，总花费约六七百元。而今天，当一对新人在婚礼上相互承诺，说出“我愿意”的同时，他们至少要为梦幻婚礼支付10万元人民币。记者走访了广州 marriage market，有业内人士透露，当前市面同款套餐下可以出现不同档位的价格，利润可以达到50%以上。
marriage industry insiders :他们那种3-6个人工作室成本线%都不用，但是它的价格会打很低。比如我们29800的套餐，就内容一模一样。它告诉你，直接少一万，但是他可能能挣40%左右。他们就设计外包出去，不需要养人，谈到客就微信聊。
在业内人士看来，当前**'s marriage industry处于‘两低一无’状态，“一无”即没有强势领军品牌，“两低”即市场准入门槛低，市场集中度低。
Industry scale to exceed 24 million yuan, how to grasp the wind direction?
在大多数人的传统观念中，“结婚”作为一件人生大事，大操大办才显得隆重，但近年来，越多越多的年轻人结婚更愿意选择一切从简。性价比，更成为新时代年轻人的主旋律。大多数年轻人们更喜欢什么样的 wedding？有机构预测，对2022年的狭义 wedding industry market size将突破4 trillion yuan, and the broad sense of the market size will exceed 240 trillion yuan. The big plate of the marriage market is still visible, but for those in the marriage industry, this generation's money is becoming harder to make.
金夫人 Wedding Dress Store & Greiss Wedding Planning Manager Eva: 对于 wedding dress photoshoots' requirements are getting higher and higher, with a preference for more fashionable styles.
广州 Unique Wedding Planner Director Yu Xintian:
Nowadays, young people who get married mainly come from those born in '94 and '98. They have two main demands when it comes to weddings - convenience and diversified forms.
《2021-2025**Wedding O2O Industry Competition Analysis & Development Prospect Forecast Report》data shows that **Wedding Market's main consumer group is aged between 20-30 years old, accounting for 77.9%. In terms of income level, it is mainly middle-income earners with an annual income of RMB5000-10000, accounting for29.7%. From a city-level perspective,
Reporter Zhou Jinyan:
Wow! This one looks even better!
(When will you be next?)
Getting married can be so frustrating! You have to consider your wedding dress photo shoot hotel banquet gift money - all sorts of things that give you headaches... Is there a one-stop service available?
Wanting "one-stop wedding services"? Done! Due to work pressure on young couples today making them hard pressed about handling every detail related to their weddings themselves," fast food" pre-weddings has become a necessity among young newlyweds - from engagement ceremonies right up until their actual weddings; all kinds of matters large or small can be left in one place.
广州 Unique Wedding Planner Director Yu Xintian:
Starting from setting dates based on auspicious days for our clients we help plan everything else too including choosing photographers studios dresses venues layout planning photography videography emceeing makeup artists etc., we do it all within budget ranges from RMB25k-RMB50k.
Under conditions where both marriage population growth rate decreases while average spending increases by leaps and bounds as well as where consumers become increasingly discerning towards quality over quantity; **wedding markets must transform away from "quantity at any cost" towards precision targeting high-quality service offerings driving up overall revenue figures thus maintaining strong growth prospects going forward."
Source:
South China Morning Post
Reporters:
Zhou Jinyan,
Lu Rugang
Editor:
Ma Jianru
