在80年代，郭先生的结婚旅行只花了一千块。林小姐90年代结婚时，以一千二元买了牛和猪作为嫁妆。而到了00年代，黄小姐的十万元预算让她的梦幻婚礼显得不再奢侈。今天，一对新人为他们的梦幻婚礼支付至少10万元人民币。
记者走访广州婚庆市场，有业内人士透露，当前市面同款套餐下可以出现不同档位的价格，利润可以达到50%以上。他们那种3-6个人工作室成本线很低，但是它的价格会打很低，比如29800元套餐，就内容一模一样，但可能设计外包出去，不需要养人，谈到客就微信聊。
在业内人士看来，当前**的婚庆行业处于‘两低一无’状态，“一无”即没有强势领军品牌，“两低”即市场准入门槛低，市场集中度低。年轻人们更喜欢性价比高的事物，因此，他们选择一切从简。
有机构预测，2022年**狭义婚庆行业市场规模将突破4万亿元，而广义市场规模将超过24万亿元。这意味着尽管大多数人的传统观念是“结婚必须大操大办”，但越来越多的人开始追求简单和实用主义。
金夫人married couple's photography store and Gracy wedding dress center's manager, Eva, pointed out that the requirements for wedding photos have become higher, with a focus on fashionable styles. Meanwhile, Yu Xintian, the general manager of Guangzhou Wuyi Wedding Planning Co., Ltd., emphasized that young people today are more interested in two aspects: convenience and diverse forms of weddings.
According to the "2021-2025 Year Wedding O2O Industry Competition Analysis and Development Prospect Forecast Report, the main consumers of **wedding market are 20-30-year-olds who account for 77.9%, middle-income earners with an income between 5000-10000 yuan accounting for 29.7%, and those from second-tier cities.
In conclusion, while it seems like starting a business in this industry is relatively easy due to low barriers to entry and low concentration levels, there are still opportunities for growth as consumers become increasingly demanding about quality services. The future outlook remains positive as couples seek more personalized experiences at weddings without sacrificing value.
Sources: Southern Finance News
Reporters: Zhou Jinyan & Lu Rugang
Editor: Mai Jianrou
