数据驱动：学摄影成本如何？行业深度探究
在过去，结婚的费用并不高。郭先生在80年代结婚时，只花了一千块钱，而林小姐在90年代则花了一千二。这时候买了一头牛和两头猪来贴嫁妆给她。黄小姐00年结婚时，费用也就在十万以内。而吴先生，一位未婚男子，在广州办的线万级别的婚礼。
70年代结婚需要三大件：手表、自行车和缝纫机，总共约六七百元。而今天，当一对新人说出“我愿意”的那刻，他们至少要为梦幻婚礼支付10万元人民币。记者走访了广州的 marriage market，有业内人士透露当前市面上同款套餐价格差异较大，利润可达到50%以上。
一个名为“**”的人士指出，现在的大多数3-6个人工作室成本线小于5%，但是他们会将价格打低，比如29800元的套餐内容与我们相同，但是他们可能只收取少一些，并且能挣得更多。他们不需要养人，只需谈判并通过微信聊天即可。
目前市场上的“**”处于‘两低一无’状态，“无”即没有强势领军品牌，“低”即市场准入门槛低，市场集中度低。
行业规模将超24万亿如何抓住风口？
传统观念中，“结婚”作为一个人生大事，大操大办才显得隆重，但近年来越来越多的年轻人选择简化仪式。大多数新人的首选是性价比。在2022年,**狭义 marriage industry 预计突破4万亿元，而广义市场规模超过24万亿元。虽然如此，对从业人员来说，这个时代更难赚钱了。
金夫人 wedding dress and photography store’s Grace bridal salon manager, Eva, said that the requirements for wedding photos are getting higher and more fashionable. Meanwhile, according to Yu Xintian, the general manager of planning at Gracy Wedding in Guangzhou, the main consumers now are people born between 1994 and 1998. They prefer a hassle-free experience with diverse forms.
The **O2O competition analysis report (2021-2025) shows that **'s main consumer group is those aged 20-30 years old who account for 77.9%, while those earning between ¥5000 to ¥10000 make up 29.7%. The report also indicates that second-and third-tier cities have become major players.
Reporter Zhou Jinyi: Wow! This one looks even better!
To sum up, young couples today face many challenges when organizing their weddings due to work pressure and other factors. Thus, "fast food" pre-wedding services have become a necessity for them from booking engagements to hosting weddings.
According to Yu Xintian: From setting dates on auspicious days onwards, finding photographers or studios where they can take pictures together with gowns; selecting dresses; choosing venues; arranging overall scene designs; hiring four key staff members including photographers/cinematographers/hostesses/makeup artists – we will handle all these matters within a budget range of ¥25k - ¥50k.
Under conditions of decreasing population size for marriage ceremonies and increasing spending amounts per ceremony couple by double standards change trends from “quantity first service loose plan style towards fine service precision type”, good prospects remain ahead in the industry landscape.
Source: Southern Weekend Financial News
Reporters: Zhou Jinyi & Lu Rugang
Editor-in-Chief: Mai Jianru
